Affirm

Affirm is a leading financial technology company, specialising in point-of-sale financing and buy now, pay later solutions. Founded in 2012 and based in San Francisco, the firm provides digital payment networks and installment loans for consumers shopping online and in stores. Affirm is known for its transparent pricing model, strong merchant integrations, and commitment to eliminating late fees and hidden costs. It combines advanced underwriting technology with consumer-friendly credit products and has a track record of driving sales for merchants while expanding access to responsible financing.